A well-written press release can be very effective for your brand, but it’s only effective if it gets the attention it deserves. Your press release can land on top media outlets, grab the attention of your target audience, and boost your brand's visibility with the help of the right PR distribution strategy. To launch a new product or submit a company press release, knowing how to distribute your press release effectively is crucial to get the right audience. Here’s a guide to help you distribute your press release:
1. Choosing the Right PR Distribution Method
A press release must reach the right people. Sending it to any random media won’t get results. Choosing the topic, audience, and industry, identify the best distribution channels that suit the press release. Online press release services, direct emails to journalists, and social media sharing are common ways to spread the word. When distributing your press release, you can either go through a distribution service or handle it manually. Using a press release distribution service can help you reach a larger audience by pushing your press release across major news sites and industry blogs. On the other hand, you can send it manually to the journalists and outlets most interested in your news. Each method has its benefits, but using a PR distribution service can save you time and increase the chances of your press release being seen by the right people.
2. Targeting the Right Media Contacts
Mass emails often end up ignored. Research journalists, bloggers, and influencers who cover similar PR topics. A personalized email increases the chances of getting noticed. Mention why the story is relevant to them and how it fits their coverage area. One of the biggest mistakes is sending their press release to the wrong outlets. To maximize the coverage, send it to journalists, bloggers, and publications that cover your industry. Research the right media contacts and tailor your press release to their style and audience. This will help ensure that your news reaches those interested in covering it.
3. Craft a Compelling Email Pitch
When you reach media contacts, you need more than just the press release – a strong email pitch. The subject line should grab attention immediately, and your email should quickly explain why your news is relevant to the audience. Journalists receive countless press releases, so standing out in their inbox is essential. A concise, compelling pitch gives your press release the best chance of being opened and read.
4. Use Press Release Distribution Services
If you want to reach a wide audience without manual distribution, consider using a press release distribution service. These platforms distribute your release to hundreds of news sites, ensuring relevant publications pick it up at a single cost. Services like PR Newswire, Business Wire, and EasyPRWire offer wide-ranging media connections and targeted distribution, ensuring your press release gets seen by a larger and more relevant audience.
5. Optimizing for Online Platforms
Online distribution services place press releases on news sites and databases. To improve visibility, include keywords that match what people search for. Clear headlines and short paragraphs make it easier for readers and search engines to understand the message. Adding links to relevant pages directs traffic to your site. SEO is not just for blogs and website pages. A well-optimized press release can also drive traffic to your site. Not only does this help with SEO, but it is also more likely that your press release will rank in search results, increasing its reach and visibility.
6. Using Social Media for More Exposure
Sharing a press release on social platforms can extend its reach. Posting it on LinkedIn, Twitter, and Facebook makes it visible to industry professionals and potential customers. A short caption encourages engagement. Tagging relevant organisations and using hashtags helps in reach and engagement. Don’t rely only on media outlets to share your news. Post your press release on your company’s social media accounts to give it a broader audience. Encourage your followers to share the post.
7. Following Up with Journalists
Many press releases go unnoticed simply because they get lost in inboxes. Sending a short follow-up email can remind journalists about the story. Keep it brief and professional. Avoid being pushy, but offer additional details if needed.
8. Tracking Performance and Making Adjustments
Once a press release is released, tracking helps refine future strategies. Analyzing website traffic, media mentions, and social shares provides insight. Based on these results, small changes improve the chances of success in future distributions.
Want to Distribute Your Press Release?
At EasyPRWire, we provide seamless and efficient press release distribution. Our service helps you get your news on over 200 top news sites, boosting your brand. Whether you need affordable press release distribution or high-quality writing services, we’re here to help you achieve results. Start gaining the media attention your brand deserves today.
